Cost of Inaction
Calculate the annual cost of not implementing Bookboost -- lost revenue from OTA commissions and guest data depreciation. Use this to create urgency in sales conversations.
16 March 2026Cost of Inaction
Assumptions
CurrencyEUR
Rooms150
ADR120
Occupancy70%
OTA share55%
OTA commission18%
Direct shift rate15%
Delay12 months
Configuration
70%
55%
18%
15%
12 months
Total cost of waiting 12 months
€155,485
€12,957/month being lost
Cumulative Loss Over Time
3 months€38,871
6 months€77,742
12 months€155,485
24 months€310,969
OTA Commission Bleed
Monthly room nights3,194
Monthly OTA revenue€210,788
Monthly commission paid€37,942
Recoverable per month€5,691
Cumulative OTA loss (12 months)€68,295
Guest Data Depreciation
Guests per month2,076
Profile value€4
Monthly data loss€7,266
Cumulative data loss (12 months)€87,189
Every month without Bookboost, your properties lose €12,957 in recoverable OTA commissions and guest data value. Over 12 months that compounds to €155,485 -- revenue that cannot be recovered once lost.